Tuesday, January 25, 2011

Capaldo Floral Design

Sometimes ideas come to 
you in a "round-about" way. 

Inspiration and Synchronicity mash up at some strange intersection.
Take this logo and branding element for the new
www.capaldofloraldesign.com  website , for example.

First I'll show you the end result, and then work 
backwards to show you how it developed.

The Challenge: 

Design a logo that could be used across a variety of media. 
Print.  Web.  Social Marketing.  Blogging.
Something that would be recognized in all formats. 
Describe and visualize  a floral concept
in a brief and fleeting moment.

You only have a short time to capture someone's attention.


I liked how the negative space between the A the P kept the circle flowing, and the line of the A..


To go on the Website 
(you can go and look but come back, promise?)


and use as a Facebook Badge 
(you can click on the badge above to go to the Facebook Page)

and a sticker for gifts, vases. flowers, envelopes

and a Favicon 
(that little icon that goes in the browser bar when your website opens)

Let's not forget the Business Card

Or the web Banner
 ( I may change this, I like the gradient but I like the calla on dark black better)

Can you imagine, it all came from this? 

" 3 silk callas sittin' on the table"
I wanted to see how 3 callas grouped together
and bended into a "C" would look. 
The photo was taken on an antique painted red table. 
The callas picked up the hue from the table, gave it a warm glow. 

My intention was as a test picture for form,
but ended up being the first and final choice

Edited and cut it out in Photoshop (silhouette)

Lift it over

 to another blank photo

Put it in a new background 
(don't you love the curl on the calla tip pointing back? Kind of coy like a little "shoulder toss") 

....and let the fun begin!
A logo is born.

Thanks for taking a look at my latest project/sleep depriving/gotta love it or you wouldn't be so fanatic to get it done artwork!
I think it pops on Ed's website and  I love that it will be 
directing people to Ed's stunning floral designs. 
He is so fabulous with flowers AND Brides.
I get to work with creative people all the time,
in many areas ! 
Love it.

Go to www.capaldofloraldesign.com to see it insitu

...it all starts with a great (and sometimes a humble) photo!

If you're considering redesigning your brand or want to change up your media presence  via web, blog, Facebook and more, 
contact me at suemuldoon@suemuldoonimages.com
Or view my webpage at www.suemuldoonimages.com

Shameless self-promotion addendum:

If you like the Blog..please pass it along to friends, or bookmark it, or sign up to Follow!
You can also check out some of my favorites on the sidebar to the right and see my pictures in some, 
other peep's great ideas in  more and just cool stuff I like. Resources.

I'll be doing some classes this Spring on how to set up your own Blog,  
and how to take pictures to put on the web or FB or blog...stay tuned.

Saturday, January 8, 2011

New Adventures

2010 had some wonderful photo adventures. 
I'm looking forward to even more in 2011!

 I had an enjoyable year taking and sharing photos. 
Flowers, weddings, music, family and foods.

My last event of 2010 was documenting the amazing 
for Jeffrey Rapoport at the New Britain American Museum of Art

I have lived in Connecticut most of my life (with a wanderlust diversion for 5 1/2 years to Oklahoma, Nevada, Seattle to name a few spots) I was an Art Major in college, and I can't believe I never made it to this beautiful Museum before. My camera brings me to fabulous locations and adventures.

Between the Museum setting, the wonderful food and smiling faces of the Jordan staff, I had much to work with. What a great canvas for the lens.

I also met Bun Lai and his staff from Miya's Sushi and learned more about his commitment to sustainable seafood. Jordan Caterer's and Chef Kevin Cottle  also have a strong passion for Local Sustainable food choices, which overlaps with other interests I have like the Coventry Farmer's Market.

There has been a lot of synchronicity in 2010 and I am anxious 
to see what is in store for me for 2011.

Take a look at some of the food, fun and art from 
this stunningly beautiful event.

To see the whole gallery go to www.suemuldoonimages.com

 This is Mike, the bartender. I love this shot with 
this painting in the background. 

The band plays in front of Lisa Hoke's installation. This isn't going to 
be up for much longer,so try to see it while you can.

Chef Cottle was always on the move!

The artwork was admired by many. What a place to have an event.

The raw bar as viewed from above.

 I've had a fascination with glasses this year. This is one of many shots.

 Bun Lai and his chef from Miya's Sushi

Even non-food shots , anything in my
path that caught my eye caught my lens.

 The colors of foods are so rich.

This is Jordan, of Jordan's Caterers.

 Don't you just want to dive into this picture. 
I can't wait to make a trip to Miya's Sushi.

I will be making a relaxed trip to 
the museum soon with some photographer friends.

Thank you for taking the time to share my escapades with me.