Tuesday, January 25, 2011

Capaldo Floral Design

Sometimes ideas come to 
you in a "round-about" way. 

Inspiration and Synchronicity mash up at some strange intersection.
Take this logo and branding element for the new
www.capaldofloraldesign.com  website , for example.

First I'll show you the end result, and then work 
backwards to show you how it developed.

The Challenge: 

Design a logo that could be used across a variety of media. 
Print.  Web.  Social Marketing.  Blogging.
Something that would be recognized in all formats. 
Describe and visualize  a floral concept
in a brief and fleeting moment.

You only have a short time to capture someone's attention.


I liked how the negative space between the A the P kept the circle flowing, and the line of the A..


To go on the Website 
(you can go and look but come back, promise?)


and use as a Facebook Badge 
(you can click on the badge above to go to the Facebook Page)

and a sticker for gifts, vases. flowers, envelopes

and a Favicon 
(that little icon that goes in the browser bar when your website opens)

Let's not forget the Business Card

Or the web Banner
 ( I may change this, I like the gradient but I like the calla on dark black better)

Can you imagine, it all came from this? 

" 3 silk callas sittin' on the table"
I wanted to see how 3 callas grouped together
and bended into a "C" would look. 
The photo was taken on an antique painted red table. 
The callas picked up the hue from the table, gave it a warm glow. 

My intention was as a test picture for form,
but ended up being the first and final choice

Edited and cut it out in Photoshop (silhouette)

Lift it over

 to another blank photo

Put it in a new background 
(don't you love the curl on the calla tip pointing back? Kind of coy like a little "shoulder toss") 

....and let the fun begin!
A logo is born.

Thanks for taking a look at my latest project/sleep depriving/gotta love it or you wouldn't be so fanatic to get it done artwork!
I think it pops on Ed's website and  I love that it will be 
directing people to Ed's stunning floral designs. 
He is so fabulous with flowers AND Brides.
I get to work with creative people all the time,
in many areas ! 
Love it.

Go to www.capaldofloraldesign.com to see it insitu

...it all starts with a great (and sometimes a humble) photo!

If you're considering redesigning your brand or want to change up your media presence  via web, blog, Facebook and more, 
contact me at suemuldoon@suemuldoonimages.com
Or view my webpage at www.suemuldoonimages.com

Shameless self-promotion addendum:

If you like the Blog..please pass it along to friends, or bookmark it, or sign up to Follow!
You can also check out some of my favorites on the sidebar to the right and see my pictures in some, 
other peep's great ideas in  more and just cool stuff I like. Resources.

I'll be doing some classes this Spring on how to set up your own Blog,  
and how to take pictures to put on the web or FB or blog...stay tuned.

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